Thema Market analysis

Helmholtz School for Innovation and Entrepreneurship (HeSIE)

Where-to-Play Market Explorer

Events organized by the Helmholtz School for Innovation and Entrepreneurship HeSIE

We support your team with the ‚Where-To-Play Market Explorer‘ to discover the most attractive market opportunities for your technology, research results or innovation idea, to systematically evaluate the market potentials and to set a strategic market focus. In discussions with…

Melanie Giebel
März 12, 2026

Helmholtz School for Innovation and Entrepreneurship (HeSIE)

Bridging the Gap: Research and Real-World Needs

As a researcher, you’re solving complex problems—but how do you know if your innovation truly meets a real-world need? Traditional market research often falls short in understanding why customers adopt new technologies. This is where the Jobs to Be Done…

Melanie Giebel
März 12, 2026